24. Jul Lifecycle of a track – Case: Those Mellow Moments
The lifecycle of a piece of music has most likely reached the lowest point. Music is something you download, listen once and then forget.
When I entered the scene (back in the days the DJ’s played mostly vinyl), DJ’s got credit when they found something new and exciting music – playing the track first was something to reach for. The better tracks you got, the better DJ you were.
Today when music is mostly distributed in files, everyone gets the new tracks as soon as it’s for sale in Beatport and such. In some cases the warez whiz kids somehow get a hold of a track even before it is released.
The amount of released music at the moment is just insane. Being a DJ and playing the biggest tunes first isn’t anything anymore. You need to be an artist to be interesting DJ and/or performer.
Those Mellow Moments was released eight weeks ago. It gained the publicity and most of the plays during the last week of the three week promotion round and the two first weeks after the release. One week after the release I blogged about the airplays, support and such. I really didn’t get any more plays after that. Not that I (or Google) knows of.
Instead I found plays from unknown heroes such as, Seahawk, Andy Gregory, Sunnteck, DJ Lorins, Ron Polski and DJ Hejduk. Thank you for your support – hopefully my track still gives you the same feeling it did the first time you heard it.
I hope I could get the sales figures to analyze how the sales figures differ each week.
